Marketing Campaign Business Analyst

irving, Texas

A well-recognized multinational financial services holding company is seeking a Business Analyst to join their team in Texas. This candidate will manage project requirements, market package development, waterfall evaluations and delivery targets. The candidate will work internally with other departments to evaluate and scope out desired market initiatives to determine test size and campaign endeavors.
Key Responsibilities

Responsibilities:

  • Develop and implement customer focused campaign strategies
  • Strong ability to display and communicate data analysis and results
  • Function as the point of contact between departments to create and document business requirements
  • Communicate technical information to non-technical audiences

Requirements

  • A Bachelors degree in Marketing or a related field
  • 3+ years working experience within IBM Omni-Channel Marketing/ Unica
  • 3+ years executing SQL queries and developing analytics
  • 3+ years strategic business analysis
  • Knowledge of Direct marketing of credit card offers .
  • Understanding of legal and regulatory environment
  • Strong knowledge of digital marketing
  • Previous optimization experience

 

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